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John Logan
Hi, I'm John Logan. Welcome to my profile!
Author, Influencer and Thought Leader Formerly founder, CEO and Chairman of SafeGuard Guaranty Corporation, Mr. Logan is an experienced, multi-industry serial entrepreneur and new product developer. Starting his first venture in 1982 at age 25, he has been a founder, partner or major contributor in four successful startups in the entertainment, publishing, HR software and insurance industries. One of the first civilian recipients of the "Hammer" award during the Clinton administration, for a joint project between the US government and the Yellow Pages publishing industry, Mr. Logan also spent 11 years with Ameritech and SBC (now part of AT&T) as Senior Director of New Product Development. During that time Mr. Logan also served as Chairman of the Direct Delivery Network, a consortium of all the major Yellow Pages publishers across the United States. At Ameritech, Mr. Logan was accountable for more than $83 million in revenue and was responsible for consecutive years of record growth in the White Pages division. At Peopleclick, recruited to direct the development of the now world leading HR software organization's sales infrastructure, Mr. Logan was part of the executive team that led the fledgling startup's revenue growth from $1 million in 1999 to $42 million in recurring revenue in 2001, capturing 52 of the Fortune 100 as clients along the way Prior to incorporating SafeGuard Guaranty Corporation, the first company to offer actual Divorce Insurance, as President of Business Benefits Solutions Network (formerly the Macedoin Consulting Group - an employee benefits/insurance development and research firm and brokerage agency), Mr. Logan spent four years thoroughly researching the insurance industry from the inside out at the executive level. Working with industry giants like Aflac, Assurant (formerly Fortis), Mutual of Omaha and others, he was able to identify processes and business models that the conglomerate insurance companies use to ensure success of new product offerings. As one of the top 50 (of 4200) Aflac broker/agents in North Carolina in 2004, Mr. Logan’s innovative ideas on Health Savings Account based products and large account targeting strategies granted him ready access to C-level decision makers at Aflac and provided him with an insider’s view of the strategic analysis and product development processes at one of the most successful niche market insurance companies. A two-time bestselling author and accomplished artist as well as an innovative entrepreneur, Mr. Logan focused his creative talent and exacting analytical skills to develop an insurance based product that provided both wealth creation and much needed financial protection for married couples worldwide. Applying life insurance actuary statistical data to the Marriage Assurance market, Mr. Logan was able to create SafeGuard’s contrarian business model. Unfortunately, the US insurance industry, seeing Marriage Assurance as a threat to industry leaders’ market share of Term Life premium, lobbied to change insurance laws to outlaw insurance policies like Marriage Assurance, effectively putting SafeGuard Guaranty out of business. Mr. Logan then turned his knowledge into The Millennial Money Tree – How to (literally) Insure Financial Security in Your Golden Years, which, published in 2020, became an immediate best seller on Amazon and stayed in the top 25 in two categories for almost two years. The Millennial Money Tree is now in its 3rd edition. Following that, Mr. Logan published a collection of poetry he had written over a quarter century. Words of Love – 38 Poems & an Essay – Words you wish your lover said to you, was published in 2022 and also reached #1 in the Love Poetry category for brief time. He is currently putting the finishing touches on his debut in the science fiction genre, Overmind, a book about a take over by an AI. Look for that book on bookstore shelves and Amazon in October.
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